Stephanie Heishman
Principal & Owner
Freya’s Roots + Meaning
Freya is the Nordic goddess of love and is a nod to Stephanie’s Nordic ancestry.
Since Freya’s inception, Stephanie has been an integral partner for several domestic and international events, serving as program director for corporate and nonprofit conferences, event director for a national professional development series for educators, and sourcing and booking speakers for several professional and corporate events.
Stephanie began her career in events and fundraising, cultivating and shepherding relationships which resulted in securing six figure grants and event sponsorships. She led fundraising efforts for several nonprofits including Society for Science and the Public, where she secured dollars to ensure students could attend the Intel International Science and Engineering Fair in each fair’s host city. She ran Nature Conservancy’s $6.8 Million direct mail appeals program, and prior to that honed her marketing skills as marketing specialist for The American Occupational Therapy Association and account executive for boutique agency, Silver Marketing’s largest direct mail client accounts: Washington Post and Blue Cross Blue Shield.
She has also developed strategies and processes to help launch programs, events, and bring brands to life, including most recently, supporting organizations pivot to all virtual event experiences.
Stephanie is a native Iowan, and received her B.A. in Communication from Luther College.